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Advertising automation for performance marketers and ops teams focused on Amazon and Walmart. Automates campaigns, bidding, and budgeting to drive clear results.
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Learn more about Spotlight, how affiliate marketing works, and how to get in touch with our team.
About Us
Why Spotlight
Affiliate marketing truly only works for certain brands since the publishers you’ll partner with must
maintain editorial discretion.
If your brand is a fit for affiliate marketing but you’re not partnering with publishers, you’re missing
out on margin-predictable revenue.
Pitching your product to them does not mean they’ll promote you. Promotion also does not automatically
equal sales.
It’s important to note that while affiliate marketing does not operate like PPC, it should work in
tandem with your PPC campaigns.
Spotlight drives external traffic and generates new revenue for sellers by enabling direct partnerships with publishers.
Founded by veterans in the e-commerce industry, Spotlight is designed from the ground up to expedite tedious workflows, surface analytics, and provide you with the information you need to profitably diversify and scale your marketing efforts.
Partner-powered, profitable, and scalable marketing
As an e-commerce seller, you’re firmly aware of ever-changing marketplace rules, profit margins, and service providers. Spotlight slots into your stack of solutions either as a trusted, hands-off service or as a seamless platform designed to remove workflow headaches.
Greater than the sum of its parts
Through Spotlight, you’ll optimize commissions on specific products and for specific publishers. You’ll share product deal information with your partners. You’ll analyze daily performance. All this is necessary to scale a profitable affiliate marketing channel, but you should also consider these insights alongside your PPC, pricing, and inventory strategies to truly get the most of what Spotlight has to offer.
Part of a Growing Ecosystem
Seller Suite is an ecosystem of complimentary services and software designed to help online sellers scale profitably. Spotlight provides value for brands alongside and in tandem with BidX, DataHawk, and Intellifox.
FAQ
Common questions about affiliate marketing, timelines, and commissions.
| Why should I do affiliate marketing in the first place? |
Affiliate marketing truly only works for certain brands since the publishers you’ll partner with
must maintain editorial discretion.
If your brand is a fit for affiliate marketing but you’re not partnering with publishers, you’re
missing out on margin-predictable revenue.
Pitching your product to them does not mean they’ll promote you. Promotion also does not
automatically equal sales.
It’s important to note that while affiliate marketing does not operate like PPC, it should work in tandem with your PPC campaigns. |
| When should I expect to see affiliate marketing results? |
There are different types of publishers spanning social media, search engines, blogs, listicles,
reviews and other content, deal aggregators, and beyond.
Every brand and product is different, and it’s highly likely that you’ll experience varying levels
of success based on the partner.
Spotlight surfaces all the data to make informed decisions.
That said, it can take up to 3 months of experimentation with various publishers to understand your product’s fit within the publisher network. This is why Spotlight requires a 3-month minimum to truly give your brand a shot at affiliate marketing. |
| What should I set my commission rates at? |
The answer depends on your margins, product mix, and whether you’re prioritizing sales velocity or
profitability—along with how publisher performance stacks up against PPC.
Spotlight’s minimum commission rate to partner with a publisher is 3%, which means you’ll pay 3% on each unit sold to better understand where, when, and how much your products sell across your partners’ websites. We’ll strategize commission rates with and for you through Spotlight’s Managed Service, or you can dive into the data and decide for yourself with the Self-Service Platform plan. |
| What does managing affiliate marketing campaigns look like? | Constant experimentation of different commissions for different partners. Creating and sharing deals, either en masse or exclusively for key partners. Managing relationships with dozens of contacts across different publications, work styles, and timezones. |
| What Seller Suite discounts are available? |
It depends. Some factors to consider are the number of Seller Suite products and services needed,
whether you’re looking for full-service management or self-service platforms, brand count, and
your monthly ad spend and sales. We use this information to build a solution that fits—nothing
more, nothing less.
All these factors come into consideration so we can tailor a solution exactly to your needs. Email: hello@sellersuite.com |
DataHawk
Unified marketplace analytics for executives and ops teams. Track sales, volumes, and share of voice with dashboards and proactive alerts.
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Intellifox
Suite of Amazon tools to strengthen listings, find high-intent keywords, and drive growth. Built to support content, analytics, and performance.
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Let us know what you’re looking for, and we’ll build a discounted Seller Suite bundle just for you.
Email:
hello@getspotlight.ai